The 4 Most Clever Types of B2B Blogposts

I publish here a matrix that shows the 4 possible situations a blogpost can exists if you look at it from the following 2 points of view.

What are these 2 points of view?

From the first point of view you can see either the seller is looking for a client or a client is looking for a seller of a product or the provider of a service.

From the second point of view you can see if the client is potential or he/ she has already your client.

 
                    a client is looking for a seller  

a seller is looking for a client                               

already client a post that is good for sharing in social media valuable or practical pice of advice
potential client SEO friendly post landing page of a SEM campaign

 

 

 

 

 

 

 

 

 

 What does the matrix tell?

If you look at the cells of the matrix you can see what kind of blogging strategies you can choose in the 4 different blogging situations. It helps you to find the theme of your blogpost that helps the reader to buy.

If you would like to know more about the 4 types of blogposts connect me at piroska[at]bloggerabloggerekert[dot]hu